Christopher Pratt (cpratt) wrote,
Christopher Pratt

TTB COLA Online Registry

Here's a time waster that a few of you might be interested in: the Alcohol and Tobacco Tax and Trade Bureau, which is the American governmental agency that deals with labeling of alcoholic beverages, maintains an online database of approved label submissions. You can find it here. This allows you to search for details on odd things like Hennessy 44 [an Obama inaugural tie-in product that I am simultaneously awed and repulsed by] and Macho Nacho, which is to this day the weirdest bottle of wine I've ever seen.

What you'll also learn is that a lot of what we think of as "front" labels on wine are actually the "back" labels - the government requires that the front label contain all the information about the product, so the pretty one we all think of as the "front" label is either not technically a label at all or just the back on (in most cases).

You might also enjoy using the system to figure out who really makes what: Kirkland brand beer, for example, is sometimes actually Gordon Biersch; the COLA application for Kirkland Hefeweizen is all that you need to tell you that. Fun!

Hat tip: Lehrman Beverage Law's beverage law blog, which is a fascinating read.
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