Looks like this wine is made by Viansa, who are currently imploding:
Guess they really need the money.
At $12+/bottle, I'd avoid this one like the plague. It can't be THAT good. Still, cool idea. I'd like to see at least one shop in North America doing cleanskins - that's a popular wine thing in Austrlia. [Cleanskins are unbranded bottles of wine at low prices, of unclear origin. It can be a really fun way to get hammered for very little cash.]
You want to go spend $12 on wine, forget it. Go get some Wishing Tree shiraz for $8. You'll have a hell of a lot more fun.